Gateway Information Group

Public website clarity, conversion & readiness analysis

Your website is already talking. Make sure it says the right things.

Share your website address. We review the public pages your customers see and turn the findings into clear priorities, suggested wording, and a practical improvement plan. Preview the findings here, or order the complete report and receive a private link by email.

No passwordsPublic pages onlyNo site changes
Abstract layers representing public website pages reviewed along a precise copper signal path
Public pages in. Evidence-led opportunities out.

Public information only. We review the same pages your visitors can already access.

Evidence beside every finding. Recommendations point back to the page that supports them.

No access to arrange. No installation or website login is needed, and the review never changes your site.

Start with a free preview

Get three evidence-backed findings now.

Enter one public website address. We review up to five accessible pages and bring the evidence and next steps together here. No appointment needed.

Begin with http:// or https://. Public pages only.

The scan runs here automatically. No account, password, or private information is required, and no website changes are made.

What you receive

A report built to be acted on.

Each issue is tied to visible evidence, its likely business impact, and a practical next step—not buried in a generic checklist.

Illustrative report viewPublic pages only
64/100

Website opportunity score

Critical 2High 5Normal 9
Finding 01High priority

Your service area is not clear on the homepage.

Page evidence
“Providing dependable service to our community.”
Recommended direction

Name the specific locations you serve so qualified visitors can quickly tell whether the business is relevant to them.

01

Opportunity score

A traceable score across clarity, conversion, credibility, contact readiness, content, accessibility warning signs, and policy readiness.

02

Page-level evidence

The exact public page and visible wording behind every finding, so you can verify it yourself.

03

Priority and impact

A clear explanation of what matters first and why it may affect attention, trust, or qualified inquiries.

04

Replacement wording

Practical copy recommendations for the moments where clearer language can help most.

05

30-day action plan

A sequenced improvement plan your team can implement or ask Gateway to help deliver.

The scoring framework

Seven lenses. One clearer picture.

Objective checks and informed content review work together. Factual findings are kept distinct from judgment-based recommendations.

How the opportunity score works

The overall score is the weighted average of the seven lenses below. Each lens combines observable page checks—such as headings, contact routes, metadata, mobile readiness, and image descriptions—with evidence-constrained review of the visible wording.

Every finding must point to a reviewed page. Objective signals and judgment-based recommendations are kept distinct, and confidence is shown with each priority.

The score is a prioritization aid. It does not use private analytics, test logged-in journeys, establish legal or accessibility compliance, replace user research, or predict traffic, rankings, sales, or revenue.

20%

Offer clarity

Can a new visitor quickly understand what you do, who it is for, and why it matters?

20%

Conversion path

Do pages make the right next step visible, specific, and easy to take?

15%

Credibility & consistency

Do names, claims, contact details, dates, and trust signals agree across the site?

15%

Contact & location readiness

Can customers find the right contact route, service area, and practical details?

10%

Content completeness

Are common questions, expectations, and decision-making details answered?

10%

Accessibility warning signs

Are there visible issues that may make important content harder to perceive or use?

10%

Policy & readiness

Are expected public policies, metadata, secure links, and essential page elements present?

A low-risk way to begin

Your website address is the starting point.

We handle the review and report preparation. You receive an organized view of what to improve and why.

  1. 01

    Share one public URL

    No login, account, or internal file transfer is required.

  2. 02

    See the first findings

    Your free preview brings together three findings, strengths, source pages, and practical recommendations.

  3. 03

    Order the complete report

    Review the scope, add your delivery details, and choose an available payment method.

  4. 04

    Receive a plan you can use

    Explore the priorities, suggested wording, and your 30-day plan on your private report page.

Simple starting options

Begin with evidence, not a large commitment.

Try the free preview or order the $49 report online. No call, account setup, or installation is required. Website implementation is a separate, agreed-scope project.

Connecting an application? Explore wallet payments through our API.

Free preview

Free

Share your website address and see the first findings here. No account or installation needed.

  • Review of up to five public pages
  • Overall score and three page-specific findings
  • Evidence, practical fixes, and a 30-day checklist
Run the free scan

Implementation kit

From $249

A separately scoped project for tailored language and guidance after your report. Not included in the online report service.

  • Rewritten key-page copy
  • Calls to action and FAQ language
  • Metadata and implementation guidance
  • Scope confirmed before payment
Ask about implementation

Questions, answered clearly

Know what happens before you begin.

Will the review change my website?

No. The review is completely read-only. We examine publicly accessible pages and do not log in, install anything, or modify your site.

Do I need to share a password or private business information?

No. A public website address is enough to begin. We do not ask for website credentials, customer records, bank connections, private documents, or private system access.

Is this an SEO or revenue guarantee?

No. The report identifies observable communication, customer-experience, and website-readiness opportunities. It does not promise search rankings, sales, or revenue results.

What does the accessibility and policy review cover?

The report can flag visible warning signs and missing public information, but it is not an accessibility certification, legal review, or legal advice.

What happens after I start the preview?

Your preview brings together findings from up to five accessible public pages. A complete report adds a deeper review, with progress and results available on your private order page.

Do I need a call or a website login?

No call or website login is needed for either report. For the complete report, provide your public website address, relevant business context, and delivery email, then choose an available payment method.

Do I need to stay on this page?

Keep this page open for the free preview. For a complete report, you can leave once payment is confirmed. Your private order page shows progress, and we email its link when the report is ready. Keep the link private: anyone who has it can view the report.

Are website changes included?

The report includes findings, suggested wording, and an improvement plan. It does not change your website. Any implementation work is a separate project with its scope agreed first.

What if I need help with my order?

Check the latest status and support options on your private order page. If payment or delivery is interrupted, check that order before placing another purchase for the same report.

One public URL is enough

Find the next improvement hiding in plain sight.

Run your free three-finding scan