AI visibility
Google Analytics — Referral Measurement Guide
Use the GA4 Traffic acquisition report and session source / medium to investigate visits from AI assistants and other referring sites.
Provider: Google. Editorial listing by Gateway; not an owner claim.
Visit official destination ↗- Best suited to
- Measuring visits and outcomes alongside citation reports
- Owner next step
- Review session sources and landing pages, then compare engagement and key events. Treat missing referral information as an attribution limit, not proof of no AI visits.
- Access
- Public guide; property access and collected data to use the report
- Cost
- Free. Free public documentation. Using the report requires an Analytics property, measurement setup and appropriate permissions; separate service and privacy requirements apply.
- Interfaces
- Website
- Source evidence
- Official public source · checked 2026-10-18. This is a description review, not an execution or compatibility test.
- Traffic and availability
- Not monitored. Bot visits, citations, uptime and successful delivery have not been measured by this directory.
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